Associate Director - Marketing & Business Development (VA495)

We are looking for an Associate Director to develop and lead the implementation of the business development and marketing strategy and plans for Carey Olsen's corporate practice groups in the Channel Islands and London, with a focus on key cities, sectors, clients and intermediaries – primarily in the UK and Channel Islands plus emerging markets; and to translate agreed BD strategy into actionable plans and initiatives driving profitable growth, new business opportunities and market share.

The role is based in our Jersey office and will require some travel between Carey Olsen offices and relevant markets.

Key duties include:

Business development strategy and plan

• Create the business development and marketing strategy, plan and budget for Carey Olsen corporate practice groups across Jersey, Guernsey and London offices - incorporating key initiatives into firm wide marketing and business development practice plans as relevant
• Shape, plan and deliver agreed initiatives, ensuring high impact and return on investment
• Form close working relationships with corporate partners, counsel and associates provide high touch and personal support and ensure achievement of team / personal BD plans (including research and develop target / prospect lists for partners, directors and senior lawyers)
• Horizon scan and identify market / sector developments - leveraging client insight and external / internal management information to propose and create growth / new business initiatives
• Ensure BD plans and strategies are shaped and supported by data driven insights

Marketing trips, meetings and follow ups

• Working with corporate partners to create a co-ordinated and rolling programme of marketing trips and meetings to existing clients & intermediaries and prospects in relevant markets. As part of this: ensure marketing trip "follow ups" happen in a timely fashion

Bids, pitches and proposals

• Identify opportunities to pitch for new business
• Lead response to RFPs, bank panels, collect feedback on win / lose proposals

Industry Conferences & Events

• Lead a team responsible for identifying, researching, negotiating and planning sponsorship and attendance at key industry events in key cities ensuring market impact and value
• Co-ordinate post event follow ups to ensure maximum ROI
• Lead a team responsible for planning and hosting Carey Olsen seminars, events and corporate hospitality

The ideal candidate will have:

• Demonstrable track record in business development role(s) in legal or professional services
• Proven experience of developing strategies and profitable BD initiatives in legal / professional services sector
• In-depth knowledge and understanding of UK legal / professional / financial services sectors
• Degree and / or Masters in a relevant subject (e.g. law, financial services, marketing)
• Professional qualification by recognised industry association preferred

• Strategic planning with strong commercial / analytical / data literacy skills
• Excellent organisational skills and the ability to manage multiple projects – often with competing time pressures
• Determined and focussed on achieving results
• Excellent attention to detail
• Excellent written and verbal communication skills
• Highly credible and comfortable operating in client facing environment
• Strong team player, track record of building and sustaining effective internal and external working relationships

The successful candidate will manage and mentor a team of 8 marketing and business development specialists - across Jersey, Guernsey, and London offices, forming part of the M&BD senior leadership team.

Please click on 'Apply for this job' to submit a CV for this vacancy.